16/08/2019
MARKETING MAGAZINE: August 2019 - In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum yesterday.
15/08/2019
THE STAR: PETALING JAYA, 15 August 2019 - Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
25/11/2018
KUALA LUMPUR, 19 November 2018 - Three marketing communications industry stalwarts and two faculties of an educational institute were honoured in the inaugural...
02/08/2018
The International Advertising Association celebrated its 80th Anniversary recently, with a three-day event in New York, encompassing Board Meeting, Strategy Meeting, Gala Nite...
16/10/2017
KUALA LUMPUR, 16 October 2017 - What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
02/06/2017
Proud to have you on our first World's First personalised picture magazine cover.
24/05/2017
KUALA LUMPUR, 24 May 2017 -Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’