Regulatory Challenges Facing Brands & Consumers

FOCUS MALAYSIA: 22 August 2019 – “This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said, adding that he welcomes the government’s support to engage in a constructive dialogue with thought leaders, industry players and marketers alike, at the forum and beyond.

Among the international presenters and panellists were Seth Hays, Chief Representative, Asia-Pacific International Trademark Association; Samir Dixit, Managing Director, Brand Finance Asia Pacific; and Mike Ridgway, Director, Consumer Packaging Manufacturers Alliance.

Chacko underlined the fact that brands have a responsibility to all constituents, including the consumers.

“Brand owners must exercise responsibility in their business philosophy by delivering practices that meet 360-degree expectations, and not wait or depend on a black and white from regulators,” he said.

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