INTERNATIONAL ADVERTISING ASSOCIATION'S MISSIONThe IAA is committed to be the Global Compass
The IAA is committed to be the Global Compass
of the marketing communications industry.
We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.
We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.
We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are constantly evaluating what is new and evolving responsibly, while remaining rooted to our core belief that “what’s good, is good for business”.
Be a part of the world's most influential network
of marketing and communication leaders
56
countries
4000+
members
1938
founded in
Gallery of Events & Activities
News & Announcements
21/12/2020
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
09/10/2020
Join the BRANDS MATTER Webinar brought to you by International Advertising Association (IAA) and find out more. Book your complimentary place now and save the date […]
25/09/2020
John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
09/09/2020
IAA Malaysia is pleased to share with the Global Innovation Index 2020 ( GII) released this week. Read how Malaysia fared in this index. Malaysia ranks […]
26/08/2020
At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar was appointed Honorary Advisor. Prashant was awarded the IAA […]
INTERNATIONAL ADVERTISING ASSOCIATION
Our Core Values
Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.