Learn more about IAA World Congress 2024, visit www.iaawc.com.
10/05/2026
IAA Learnings from Spikes
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Unravelling the Last Mile: Why the Shelf Still Defines Brand Success
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Unravel & Recode Shopper Marketing
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Spikes Asia is back for 2026
In Q4, Malaysia witnessed something rare in the out-of-home landscape: a single campaign crossing from advertising into cultural conversation. Astro Shaw’s upcoming animated feature, Papa Zola The Movie, sparked nationwide chatter after a high-impact OOH execution along the Federal Highway captured attention far beyond its media placement.
24/12/2025

When OOH Becomes Culture: What Papa Zola Taught the Industry This Quarter

In Q4, Malaysia witnessed something rare in the out-of-home landscape: a single campaign crossing from advertising into cultural conversation. Astro Shaw’s upcoming animated feature, Papa Zola The Movie, sparked nationwide chatter after a high-impact OOH execution along the Federal Highway captured attention far beyond its media placement.
09/12/2025

IAA Malaysia partners with IACT College to unveil landmark MYR1.5 Million IAA Malaysia Recode Scholarship

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