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INTERNATIONAL ADVERTISING ASSOCIATION'S MISSION

The IAA is committed to be the Global Compass
of the marketing communications industry.

Be a part of the world's most influential network
of marketing and communication leaders

Gallery of Events & Activities

News & Announcements

04/02/2021

The Outlook of Advertising and Marketing in 2021

We invite you to an exclusive IAA Master Class "The Outlook of Advertising and Marketing in 2021" on 4th February....
02/02/2021

Brands’ Role in Economic Recovery

Brands play a critical role in fuelling economic recovery in the current slowdown compounded by the Covid-19 pandemic...
21/12/2020

Why brands matter for economic revival

KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
09/10/2020

IAA Malaysia & Brand Finance to announce the Top 100 Malaysian brands 2020

Join the BRANDS MATTER Webinar brought to you by International Advertising Association (IAA) and find out more. Book your complimentary place now and save the date […]
25/09/2020

IAA Malaysia President John D Chacko named Chief Judge for Malaysian CMO Awards 2020

John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
09/09/2020

IAA Malaysia is pleased to share with the Global Innovation Index 2020 ( GII) report

IAA Malaysia is pleased to share with the Global Innovation Index 2020 ( GII) released this week. Read how Malaysia fared in this index. Malaysia ranks […]
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INTERNATIONAL ADVERTISING ASSOCIATION

Our Core Values

Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.