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INTERNATIONAL ADVERTISING ASSOCIATION'S MISSION

The IAA is committed to be the Global Compass
of the marketing communications industry.

Be a part of the world's most influential network
of marketing and communication leaders

Gallery of Events & Activities

News & Announcements

August 19, 2019
Brand, consumer issues addressed

Brand, consumer issues addressed

Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
August 15, 2019

Call for brand owners to work closely with regulators

Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
August 13, 2019
IAA Forum Series

Regulatory Challenges Facing Brands and Consumers

Across the world, in developed nations to emerging economies to Third World countries, brands are facing an onslaught of enforced restrictions and evolving challenges...
August 5, 2019

Brick & Mortar. A Sunset Business Model.

IAA DEBATE SERIES: Across the world, online shopping is increasing by the day, and, in many markets, eclipsing business in brick and mortar stores.
January 28, 2019

Participate in the 44th IAA World Congress 2019

The 44th IAA World Congress will be held in the city of Kochi, India between 20th and 22nd February 2019. Three days of intellectual stimulation...
November 25, 2018

IAA Malaysia Celebrates 25th Anniversary with Inaugural Hall of Fame Awards

Three marketing communications industry stalwarts and two faculties of an educational institute were honoured in the inaugural...
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INTERNATIONAL ADVERTISING ASSOCIATION

Our Core Values

Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.