INTERNATIONAL ADVERTISING ASSOCIATION'S MISSIONThe IAA is committed to be the Global Compass
The IAA is committed to be the Global Compass
of the marketing communications industry.
We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.
We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.
We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are constantly evaluating what is new and evolving responsibly, while remaining rooted to our core belief that “what’s good, is good for business”.
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of marketing and communication leaders
56
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4000+
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Gallery of Events & Activities
News & Announcements
August 19, 2019
Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
August 15, 2019
Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
August 13, 2019
Across the world, in developed nations to emerging economies to Third World countries, brands are facing an onslaught of enforced restrictions and evolving challenges...
August 5, 2019
IAA DEBATE SERIES: Across the world, online shopping is increasing by the day, and, in many markets, eclipsing business in brick and mortar stores.
January 28, 2019
The 44th IAA World Congress will be held in the city of Kochi, India between 20th and 22nd February 2019. Three days of intellectual stimulation...
November 25, 2018
Three marketing communications industry stalwarts and two faculties of an educational institute were honoured in the inaugural...
INTERNATIONAL ADVERTISING ASSOCIATION
Our Core Values
Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.