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INTERNATIONAL ADVERTISING ASSOCIATION'S MISSION

The IAA is committed to be the Global Compass
of the marketing communications industry.

Be a part of the world's most influential network
of marketing and communication leaders

Gallery of Events & Activities

News & Announcements

25/09/2020

Prof. John D Chacko President, International Advertising Association (IAA) Malaysia

John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
09/09/2020

IAA Malaysia is pleased to share with the Global Innovation Index 2020 ( GII) report

IAA Malaysia is pleased to share with the Global Innovation Index 2020 ( GII) released this week. Read how Malaysia fared in this index. Malaysia ranks […]
26/08/2020

Entropia’s Prashant Kumar appointed Advisor to IAA Malaysia at AGM

At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar was appointed Honorary Advisor. Prashant was awarded the IAA […]
09/08/2020

Understanding the impact of COVID-19 on the Marcom industry

29/05/2020

IAA Leadersview

As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to connect with leaders representing different sectors of the […]
22/04/2020

The Marcom Industry Unites To Honour Local Frontline Heroes And Raise Funds For Covid-19 Causes

KUALA LUMPUR, 20 April 2020 - Ten leading associations and entities of the Marcom industry to launch ‘Celebrating Heroes Campaign’
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INTERNATIONAL ADVERTISING ASSOCIATION

Our Core Values

Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.