INTERNATIONAL ADVERTISING ASSOCIATION'S MISSIONThe IAA is committed to be the Global Compass
The IAA is committed to be the Global Compass
of the marketing communications industry.
We point towards excellence in meaningful creativity that helps our constituents remain true to the timeless principles of building strong brands and forging meaningful relationships with the consumers they serve and the society in which we live.
We use our thought leadership, initiatives in education, continuous development programs and world-class conferences, to help navigate through the ever-changing areas of regulation, technology that empowers, and the aspirations of increasingly confident consumers.
We are a unique network of marketers, advertising agencies, media, tech-companies and educators who are constantly evaluating what is new and evolving responsibly, while remaining rooted to our core belief that “what’s good, is good for business”.
Be a part of the world's most influential network
of marketing and communication leaders
56
countries
4000+
members
1938
founded in
Gallery of Events & Activities
News & Announcements
May 29, 2020
As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to connect with leaders representing different sectors of the […]
April 22, 2020
KUALA LUMPUR, 20 April 2020 - Ten leading associations and entities of the Marcom industry to launch ‘Celebrating Heroes Campaign’
December 12, 2019
THE STAR: KUALA LUMPUR, 9 December 2019 - What is a long festering issue in Malaysia and around the world was thrust into the spotlight by the International Advertising Association (IAA) Malaysia at its recent forum series event.
December 8, 2019
KUALA LUMPUR, 28 November 2019 - What is a long festering issue, in Malaysia and around the world, was thrust into the spotlight by the International Advertising Association Malaysia at its Forum Series event today.
November 14, 2019
Join us for the IAA Forum Series on Work-Life Balance on 28 November 2019.
August 22, 2019
FOCUS MALAYSIA: 22 August 2019 - “This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said.
INTERNATIONAL ADVERTISING ASSOCIATION
Our Core Values
Creativity that both inspires people to take action and solves business challenges.
Advocacy to protect and advance the freedom of commercial speech and defend the responsible communications industry against unwarranted bans and restrictions.
Industry Forum to debate emerging professional marketing communications issues and their consequences in the fast-changing industry environment.
Continuous Professional Development of practitioners so that they are ready to face the constant changes with practical insights of industry issues and knowledge of what’s coming next, that would help them navigate better outcomes.
Education that nurtures the young student community exposing them to “best-in-class” curriculums that contributes to career-readiness and speedier recruitment by the industry.