News

21/12/2020
Why brands matter for economic revival
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
25/09/2020
IAA Malaysia President John D Chacko named Chief Judge for Malaysian CMO Awards 2020
John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
26/08/2020
Entropia’s Prashant Kumar appointed Advisor to IAA Malaysia at AGM
At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar [...]
29/05/2020
IAA Leadersview
As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to connect with leaders representing different sectors of the Marketing Communications, around the world to get a sense of how they’re dealing with their businesses, employees, operations to [...]
22/04/2020
The Marcom Industry Unites To Honour Local Frontline Heroes And Raise Funds For Covid-19 Causes
KUALA LUMPUR, 20 April 2020 - Ten leading associations [...]
12/12/2019
Worklife balance in the spotlight
THE STAR: KUALA LUMPUR, 9 December 2019 - What is a long festering issue in Malaysia and around the world was thrust into the spotlight by the International Advertising Association (IAA) Malaysia at its recent forum series event.
08/12/2019
IAA Malaysia Forum Series spotlights Work-Life Balance
KUALA LUMPUR, 28 November 2019 - What is a long festering issue, in Malaysia and around the world, was thrust into the spotlight by the International Advertising Association Malaysia at its Forum Series event today.
22/08/2019
Regulatory Challenges Facing Brands & Consumers
FOCUS MALAYSIA: 22 August 2019 - “This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said.