Understanding the impact of COVID-19 on the Marcom industry

Results of the global survey undertaken by IAA and Nielsen. The purpose of the survey was to:

  • Understand the impact of COVID-19 on the Marcom industry
  • Gain insight into the projected ‘new normal’
  • Gather ideas on how the IAA can help the industry going forward

IAA Malaysia is pleased to share the results of this survey and with a special Asia analysis segment.