01/07/2022
A Cannes Lions first: “Open House for Good” (OHFG!) event encouraged everyone to open up their venues during Cannes Lions and discuss the most important topic of our time: Sustainability.
04/10/2021
KUALA LUMPUR: Every Oct 3 marks a significant day for the International Advertising Association (IAA) and the global fraternity of marketing and communications. This is because the IAA has declared it as World Marketing and Communications Day.
08/08/2021
IAA Malaysia, in taking the credo of IAA as the Global Compass for the Marketing and Communications industry, embarked on research on the ills that ail the Work-from-Home population. From mid-march 2020, WFH [...]
07/08/2021
Courage at the Crossroads is the story of a village boy born to replace a brother he had never met. A story of a university drop-out who followed his heart to an unexpected journey to [...]
02/02/2021
Brands play a critical role in fuelling economic recovery in the current slowdown compounded by the Covid-19 pandemic, according to International Advertising Association (IAA) Malaysia chairman [...]
21/12/2020
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
25/09/2020
John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
26/08/2020
At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar [...]