24/12/2025
In Q4, Malaysia witnessed something rare in the out-of-home landscape: a single campaign crossing from advertising into cultural conversation. Astro Shaw’s upcoming animated feature, Papa Zola The Movie, sparked nationwide chatter after a high-impact OOH execution along the Federal Highway captured attention far beyond its media placement.
09/12/2025
23/09/2025
In a world where authentic brands can suffer when they can’t speak loudly, and smart fakes and pretenders can flourish if they game the algorithms, what is effective marketing?
03/03/2025
IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.