23/09/2025
In a world where authentic brands can suffer when they can’t speak loudly, and smart fakes and pretenders can flourish if they game the algorithms, what is effective marketing?
03/03/2025
IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.
02/07/2023
Subscription revenues increased by 18% compared to Q1 2022, while 75% of publishers report strong confidence in advertising revenue growth..
01/07/2023
Nike broke up with retail partners to sell more of its products directly to consumers. Now it is going back to some of those same retailers, seeking help to clean out its inventory.