Brands

August 9, 2020

Understanding the impact of COVID-19 on the Marcom industry

May 29, 2020

IAA Leadersview

As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to connect with leaders representing different sectors of the […]
April 22, 2020

The Marcom Industry Unites To Honour Local Frontline Heroes And Raise Funds For Covid-19 Causes

KUALA LUMPUR, 20 April 2020 - Ten leading associations and entities of the Marcom industry to launch ‘Celebrating Heroes Campaign’
December 12, 2019

Worklife balance in the spotlight

THE STAR: KUALA LUMPUR, 9 December 2019 - What is a long festering issue in Malaysia and around the world was thrust into the spotlight by the International Advertising Association (IAA) Malaysia at its recent forum series event.
December 8, 2019

IAA Malaysia Forum Series spotlights Work-Life Balance

KUALA LUMPUR, 28 November 2019 - What is a long festering issue, in Malaysia and around the world, was thrust into the spotlight by the International Advertising Association Malaysia at its Forum Series event today.
August 22, 2019

Regulatory Challenges Facing Brands & Consumers

FOCUS MALAYSIA: 22 August 2019 - “This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said.
August 19, 2019
Brand, consumer issues addressed

Brand, consumer issues addressed

THE STAR: PETALING JAYA,19 August 2019 - Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
August 18, 2019

Industry Players and Regulators Discuss on Regulatory Challenges Facing Brands & Consumers

MONEY COMPASS: PETALING JAYA, 18 August 2019 - Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
August 18, 2019

Industry players, regulators and thought leaders discuss best ways forward

ASIA TODAY: PETALING JAYA,16 August 2019 - In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum yesterday.
August 16, 2019

IAA Malaysia holds forum on regulatory challenges facing brands & consumers

MARKETING MAGAZINE: August 2019 - In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum yesterday.
August 15, 2019

Call for brand owners to work closely with regulators

THE STAR: PETALING JAYA, 15 August 2019 - Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
November 25, 2018

IAA Malaysia Celebrates 25th Anniversary with Inaugural Hall of Fame Awards

KUALA LUMPUR, 19 November 2018 - Three marketing communications industry stalwarts and two faculties of an educational institute were honoured in the inaugural...
May 17, 2017

IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017

Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]
May 24, 2017

IAA Ignite fires up and hotly debates burning question

KUALA LUMPUR, 24 May 2017 -Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’
August 28, 2018

IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019

In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise).
August 13, 2019
IAA Forum Series

IAA Forum Series : Regulatory Challenges Facing Brands and Consumers on 15 August 2019

Join us! Across the world, in developed nations to emerging economies to Third World countries, brands are facing an onslaught of enforced restrictions and evolving challenges...