03/03/2025
IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.
22/11/2024
Learn how to generate Lion-winning ideas with real-world impact, evaluate your own work through the eyes of the world’s best creative minds – and make work that drives results.
06/07/2022
Georgetown, Penang: Wed, 6 July 2022 - Malaysia will be the destination of the next International Advertising Association World Congress, marking the first occasion the event is held in Southeast Asia.
02/07/2022
How brands should behave and embrace sustainability in their marketing and branding?