With advancements in technology, OOH has also evolved from boards or hoardings to Big Digital Screens. From static messages to moving images and messages. From being reminder content vehicle to a dynamic brand building platform.
OOH as a medium has come a long way. In a world where the key challenge is to differentiate the brand message in the time-starved content overload reality of our audience, OOH has become a ‘delightful distraction’ to get attention for the brand.
Technology is now allowing to apply programmatic principles to OOH messages, choose screen as per the audience and brand profile and finally measure the effectiveness through attribution.
Join us for a deep dive into DOOH trends, case studies, and thought leadership. More info coming soon!
Date: Wednesday, 26th February 2025
Venue: Royal Lake Club (Level 2, Meeting Room)
Insight Session: 5:00pm - 6:15pm
Networking: 6:15pm - 7:30pm
Industry experts speak on Navigating the DOOH Landscape. Is this the new Mass Media?
Lorraine Capel - The Latest in DOOH
OOH Media Specialist
Dr. Farouk Abdullah
Targeting Audiences - Data Driven Buying
Mritunjay (MJ) - Insightzclub
Measuring DOOH Campaigns
Wai Kuan - DOOH Client
A Client’s Perpective
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