News
15/08/2019
THE STAR: PETALING JAYA, 15 August 2019 - Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
25/11/2018
KUALA LUMPUR, 19 November 2018 - Three marketing communications industry stalwarts and two faculties of an educational institute were honoured in the inaugural...
02/08/2018
The International Advertising Association celebrated its 80th Anniversary recently, with a three-day event in New York, encompassing Board Meeting, Strategy Meeting, Gala Nite...
16/10/2017
KUALA LUMPUR, 16 October 2017 - What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?