News
08/08/2021
IAA Malaysia, in taking the credo of IAA as the Global Compass for the Marketing and Communications industry, embarked on research on the ills that ail the Work-from-Home population. From mid-march 2020, WFH [...]
07/08/2021
Courage at the Crossroads is the story of a village boy born to replace a brother he had never met. A story of a university drop-out who followed his heart to an unexpected journey to [...]
02/02/2021
Brands play a critical role in fuelling economic recovery in the current slowdown compounded by the Covid-19 pandemic, according to International Advertising Association (IAA) Malaysia chairman [...]
21/12/2020
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]