News
02/02/2021
Brands play a critical role in fuelling economic recovery in the current slowdown compounded by the Covid-19 pandemic, according to International Advertising Association (IAA) Malaysia chairman [...]
21/12/2020
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
25/09/2020
John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
26/08/2020
At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar [...]