News

21/12/2020

Why brands matter for economic revival

KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]
25/09/2020

IAA Malaysia President John D Chacko named Chief Judge for Malaysian CMO Awards 2020

John is not just an industry leader but actively carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA […]
26/08/2020

Entropia’s Prashant Kumar appointed Advisor to IAA Malaysia at AGM

At the recently held 27th AGM of the International Advertising Association Malaysia, Entropia’s Founder-Senior Partner Prashant Kumar [...]
29/05/2020

IAA Leadersview

As the COVID-19 is reshaping our industry and lives as we speak, we felt it was important to connect with leaders representing different sectors of the Marketing Communications, around the world to get a sense of how they’re dealing with their businesses, employees, operations to [...]