News

09/08/2025

A Touch of Cannes Magic in KL: IAA Malaysia’s “Creative Intelligence” Event

26/06/2025

IAA Malaysia Welcomes New 2025-26 Leadership Team

08/04/2025

45th IAA World Congress Penang 2024 receives prestigious Olive Crown Award 2025

03/03/2025

IAA Malaysia’s Education Series 2025 Kicks Off with Trends and Insights on DOOH

IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.