Call for brand owners to work closely with regulators
THE STAR: PETALING JAYA, 15 August 2019 – Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
Its president John D. Chacko said if brands were to work closely with regulators to understand and meet the regulatory efforts, it would help bridge the gap between brands and consumers.
