03/03/2025
IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.
02/07/2023
Subscription revenues increased by 18% compared to Q1 2022, while 75% of publishers report strong confidence in advertising revenue growth..
01/07/2023
Nike broke up with retail partners to sell more of its products directly to consumers. Now it is going back to some of those same retailers, seeking help to clean out its inventory.
18/11/2022
TAIPEI (Taiwan News) — Taiwan drew some of the biggest names in advertising from across the region and the world this week to attend the 2022 DigiAsia marketing conference in Taipei.
22/08/2022
Prashant Kumar, yang merupakan ketua komunikasi, Asia Tenggara, Accenture Song serta pengasas dan rakan kongsi kanan, Entropia, telah diberikan Anugerah Kompas IAA.
22/08/2022
AT the recent IAA Malaysia 29th Annual General Meeting, a first for Malaysia took place. Prashant Kumar, who is the head of communicate, SE Asia, Accenture Song as well as founder and senior partner, Entropia, was presented with the IAA Compass Award.