02/07/2023
Subscription revenues increased by 18% compared to Q1 2022, while 75% of publishers report strong confidence in advertising revenue growth..
01/07/2023
Nike broke up with retail partners to sell more of its products directly to consumers. Now it is going back to some of those same retailers, seeking help to clean out its inventory.
18/11/2022
TAIPEI (Taiwan News) — Taiwan drew some of the biggest names in advertising from across the region and the world this week to attend the 2022 DigiAsia marketing conference in Taipei.
22/08/2022
Prashant Kumar, yang merupakan ketua komunikasi, Asia Tenggara, Accenture Song serta pengasas dan rakan kongsi kanan, Entropia, telah diberikan Anugerah Kompas IAA.
22/08/2022
AT the recent IAA Malaysia 29th Annual General Meeting, a first for Malaysia took place. Prashant Kumar, who is the head of communicate, SE Asia, Accenture Song as well as founder and senior partner, Entropia, was presented with the IAA Compass Award.
01/07/2022
A Cannes Lions first: “Open House for Good” (OHFG!) event encouraged everyone to open up their venues during Cannes Lions and discuss the most important topic of our time: Sustainability.
04/10/2021
KUALA LUMPUR: Every Oct 3 marks a significant day for the International Advertising Association (IAA) and the global fraternity of marketing and communications. This is because the IAA has declared it as World Marketing and Communications Day.
08/08/2021
IAA Malaysia, in taking the credo of IAA as the Global Compass for the Marketing and Communications industry, embarked on research on the ills that ail the Work-from-Home population. From mid-march 2020, WFH [...]