Unravel & Recode Shopper Marketing
Spikes Asia is back for 2026
15/02/2026
HOW HAS CONSUMER SPENDING CHANGED?
IS THERE A SHIFT IN CONSUMER PREFERENCES between essentials and discretionary goods?
HOW IS YOUR BRAND TARGETING SHOPPERS at the moment of purchase?
What are the impacts & opportunities for Shopper Marketing in Malaysia?
Join us for this intriguing Breakfast session as we delve into insights in retail marketing & unravel Shopper Marketing.
In 2025, Malaysian consumers leaned firmly toward value and essentials, with retail trade growing 4.4% to 5.6% mid-year as spending prioritised food, household goods and mini-markets over discretionary items.
Festive seasons such as Aidilfitri and Aidiladha drove spikes, lifting March sales 5.7% year on year to RM154 billion. Full-year retail reached a record RM1.87 trillion, up 5.6%, with retail trade rising about 6.1% to RM811.5 billion. Volume expanded 6.4%, signalling higher unit purchases.
Non-specialised stores outperformed, while digital payments surged over 70%, reinforcing a cashless, price-sensitive and seasonally driven consumer landscape heading into 2026.
In the upcoming IAA Malaysia’s “Unravel & Recode Shopper Marketing”, we have invited key expertise in the field, from Retail Shopping Research, Shopper Marketing experts to join us for this breakfast dialog to explore and share insights on shopper behaviours, spending habits and shopper experience.
This half day session will ignite discussions, engaging conversations and uncover invaluable insights for retailers, brand owners and marketers.
