papa lola

24/12/2025

When OOH Becomes Culture: What Papa Zola Taught the Industry This Quarter

In Q4, Malaysia witnessed something rare in the out-of-home landscape: a single campaign crossing from advertising into cultural conversation. Astro Shaw’s upcoming animated feature, Papa Zola The Movie, sparked nationwide chatter after a high-impact OOH execution along the Federal Highway captured attention far beyond its media placement.

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