Ignite

28/08/2018

IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019

In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise).
16/10/2017

“Does Creativity Pay? ” stimulates strong opinions

KUALA LUMPUR, 16 October 2017 - What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
24/05/2017

IAA Ignite fires up and hotly debates burning question

KUALA LUMPUR, 24 May 2017 -Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’
17/05/2017

IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017

Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]