Debate Series

24/05/2017
24/05/2017
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IAA Ignite fires up and hotly debates burning question

KUALA LUMPUR, 24 May 2017 -Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’
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17/05/2017
17/05/2017
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IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017

Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]
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