consumer

19/08/2019
Brand, consumer issues addressed

Brand, consumer issues addressed

THE STAR: PETALING JAYA,19 August 2019 - Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
24/05/2017

IAA Ignite fires up and hotly debates burning question

KUALA LUMPUR, 24 May 2017 -Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’
17/05/2017

IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017

Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]