John Chacko says advertising industry can be force for good in Web3 era

TAIPEI (Taiwan News) — Taiwan drew some of the biggest names in advertising from across the region and the world this week to attend the 2022 DigiAsia marketing conference in Taipei.

John Chacko, the president of IAA Malaysia, who is also the chairman for the upcoming 45th IAA World Congress shared his thoughts on the social, technological, and environmental transformations that the world is experiencing today. He also looked at the role that digital marketing can take in shaping these transformations over the years ahead.

Chacko gave a presentation at DigiAsia on Friday (Nov. 18) to promote the next IAA World Congress, which will take place in 2024 in Penang, Malaysia. In his presentation, he emphasized that his goal for the advertising industry is to encourage companies to strive for a purpose-driven approach to business.

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