Ignite

December 12, 2019

Worklife balance in the spotlight

The Star : 9 December 2019. KUALA LUMPUR - What is a long festering issue in Malaysia and around the world was thrust into the spotlight by the International Advertising Association (IAA) Malaysia at its recent forum series event
December 8, 2019

IAA Malaysia Forum Series spotlights Work-Life Balance

KUALA LUMPUR, 28 November 2019 - What is a long festering issue, in Malaysia and around the world, was thrust into the spotlight by the International Advertising Association Malaysia at its Forum Series event today.
November 14, 2019

IAA Forum Series : Work-Life Balance on 28 November 2019

Join us for the IAA Forum Series on Work-Life Balance on 28 November 2019.
August 22, 2019

Regulatory Challenges Facing Brands & Consumers

Focus Malaysia : 22 August 2019 - “This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said, adding that he welcomes the government’s support to engage in a constructive dialogue with thought leaders, industry players and marketers alike, at the forum and beyond.
August 19, 2019
Brand, consumer issues addressed

Brand, consumer issues addressed

The Star : 19 August 2019. PETALING JAYA - Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
August 18, 2019

Industry Players and Regulators Discuss on Regulatory Challenges Facing Brands & Consumers

Money Compass: 18 August 2019. PETALING JAYA – In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum recently.
August 18, 2019

Industry players, regulators and thought leaders discuss best ways forward

Asia Today : 16 August 2019. PETALING JAYA - In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum yesterday.
August 16, 2019

IAA Malaysia holds forum on regulatory challenges facing brands & consumers

Marketing Magazine : August 2019 - In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum yesterday.
August 15, 2019

Call for brand owners to work closely with regulators

The Star: 15 August 2019. PETALING JAYA - Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
August 13, 2019
IAA Forum Series

IAA Forum Series : Regulatory Challenges Facing Brands and Consumers on 15 August 2019

Join us! Across the world, in developed nations to emerging economies to Third World countries, brands are facing an onslaught of enforced restrictions and evolving challenges...
August 5, 2019

IAA Debate Series : Brick & Mortar. A Sunset Business Model on 25 July 2019.

Join us! Across the world, online shopping is increasing by the day, and, in many markets, eclipsing business in brick and mortar stores.
January 28, 2019

Participate in the 44th IAA World Congress 2019

The 44th IAA World Congress will be held in the city of Kochi, India between 20th and 22nd February 2019. Three days of intellectual stimulation...
May 17, 2017

Who owns the brand? Marketer or consumer?

In the digital era, the lines are blurred on where lies the ownership of the brand, who's the custodian and who and what shapes and influences the story behind the brand.
May 24, 2017

IAA Ignite fires up and hotly debates burning question

Everywhere in the world, the burning question in people’s minds is ‘Who Owns The Brand? Marketer or Consumer?’
October 16, 2017

“Does Creativity Pay? ” stimulates strong opinions

What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
August 28, 2018

IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019

IAA DEBATE SERIES: Age of disruption. In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise).