Kuala Lumpur, 28 November 2019 – What is a long festering issue, in Malaysia and around the world, was thrust into the spotlight by the International […]
“This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said, adding that he welcomes the government’s support to […]
PETALING JAYA: Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on […]
Malaysia emerged as the focal point for industry stakeholders when it became the first country in Asia-Pacific to host a highly engaging forum on the regulatory issues and challenges facing brands and consumers.
Petaling Jaya, 18 August 2019 – In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to […]
Industry players, regulators and thought leaders discuss best ways forward Petaling Jaya, 16 August 2019 –( ASIA TODAY )– In a bid to engage regulators constructively […]
In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) […]
Brand owners need to work closely with the regulators to further bridge the brand-consumer gap for the betterment of consumers, according to the International Advertising Association (IAA) Malaysia.
Across the world, in developed nations to emerging economies to Third World countries, brands are facing an onslaught of enforced restrictions and evolving challenges...
In the digital era, the lines are blurred on where lies the ownership of the brand, who's the custodian and who and what shapes and influences the story behind the brand.
What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
IAA DEBATE SERIES: Age of disruption. In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise).