IAA partners ACT at Cannes Lions
IAA President hands out certificates at IACT 2022 convocation
12/06/2022
Future Leaders Series 2
02/07/2022ACT – Advertising Community Together – is an international non-profit association affiliated with the United Nations Department of Global Communication and Global Compact. Since 2001, their mission has been to inspire, promote and unite the advertising industry around social responsibility, sustainable development and sharing best practices.
A Cannes Lions first: “Open House for Good” (OHFG!) event encouraged everyone to open up their venues during Cannes Lions and discuss the most important topic of our time: Sustainability. OHFG was initiated by Goodvertising, ACT Responsible, IAA Global, Proto, Adforum in partnership with Cannes Lions.
This impulsive movement is gaining industry wide support from networks and brands alike such as Dentsu, Havas, HP Graphics, IPG, Meta, Niantic, RTL, TBWA, The Brandtech Group and WPP.
Read more here at Marketing magazine >>
