Events

05/08/2019
IAA Debate Series : Brick & Mortar. A Sunset Business Model on 25 July 2019
Join us! Across the world, online shopping is increasing by the day, and, in many markets, eclipsing business in [...]
28/01/2019
Participate in the 44th IAA World Congress 2019 on 20 – 22 February 2019
The 44th IAA World Congress will be held in the city of Kochi, India between 20th and 22nd February 2019. Three days of [...]
28/08/2018
IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019
In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise).
05/10/2017
IAA Debate Series : Creativity Doesn’t Pay. The Great IP Debate on 5 October 2017
What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
17/05/2017
IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017
Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]