CREATIVE INTELLIGENCE – learnings from Cannes Festival of Creativity 2025 and the Power of AI for Growth
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Cannes Festival of Creativity represents a multifaceted industry that is using the entire breadth of creativity to drive progress and business growth. Every year it brings the world-class line-up of thought leaders, pioneering brands and cultural changemakers from across the spectrum of creativity at one place to discuss growth pivots.
At Cannes Festival of Creativity, these innovative and imaginative individuals and businesses examine and share how brands are weaving themselves into cultural moments, entertainment, and lifestyle experiences to create authentic resonance and drive business results across geographies.
In 2025, the content programme of Cannes Festival of Creativity will dive deeper than ever before into strategic, cultural and technological factors, especially the power of AI, influencing creativity at a global scale.
Date: 5 August 2025 (Tue)
Venue: Card Room @Royal Selangor Club KL
Time: 5:30pm - 9:30pm
Buffet: Light Dinner
Non-alcohol & Alcoholic beverages
Non-IAA Corp Member: RM100
IAA Corp Member:
- 1st & 2nd registration complimentary
- RM100/pax 3rd registration onwards
PAYMENT DETAILS:
Payments made to International Advertising Association (Malaysia chapter)
Payments to be made via Bank Transfer RHB Bank Account No: 214 389 000 481 97
A wide spectrum of leaders and specialisms, including CEOs, chief marketing officers, creative leaders, content creators, entertainment and sports icons, producers, directors and even mascots, will be sharing their POVs and best practices driving growth in the current uncertainties. Some of the key themes that are likely to be discussed during the festival are:
- Beyond Attention: New Metrics of Connection
- Commerce Meets Culture
- Creative Intelligence: Evolution of Storytelling with AI
- Purpose As Performance
IAA Malaysia, in collaboration with IAA Global will be creating a platform for the Malaysian marketing, creative and advertising industry to gain insights and learn from the POVs of these sharpest minds, the most pioneering brands, and cultural disruptors shaping the immense transformation of the creative industries and its contribution towards the overall business growth.
In August 2025, IAA Malaysia will organise an interactive workshop and sharing session by industry experts from around the globe on five foundational content streams of Cannes Festival of Creativity 2025.
The programme will be designed to assist Malaysian creative and marketing community navigate the broad range of topics, skills and trends shaping the future of our industry, businesses and society.
The five foundational pillars will be:
- Innovation Unwrapped: focuses on the pioneers, technologies and transformations that are already shaping tomorrow.
- The Creativity Toolbox: examines the craft, processes and techniques behind creative excellence.
- Creative Impact: Co-curated with WARC, it discusses the value and effectiveness (ROI) of creativity – how its innovative marketing strategies continue to set new standards for creativity and brand building.
- Talent and Cultures: showcases the people and practices behind creative organisations that thrive.
- Insights and Trends: focuses on the shifting consumer behaviours, cultural forces, and business imperatives that are influencing creative decision-making.
Programme Duration: 3 hours. The programme duration will be designed to support 3 hours of learning through interactions and sharing sessions by the industry experts and subject matter experts.
Who should attend? Creative Directors, Brand Marketers, Strategists, Media Planners, Advertising Agency Professionals, SME Owners, Start-Up Entrepreneurs, Content Creators, Influencers and Tech-curious Creatives.
| Time Slot | Topic | Speaker/ Expert | |
|---|---|---|---|
| 5:30pm - 6:30pm | Registration & Light Dinner | ||
| 6:30pm - 6:40pm | Welcome Speech by President | John D. Chacko, President, IAA Malaysia | |
| 6:40pm - 7:10pm | Subject TBC | Ed Pank, Asia Managing Director, WARC Singapore | |
| 7:10pm - 7:40pm | Subject TBC | Dr. Milan Agnihotri, Dentsu | |
| 7:40pm - 8:10pm | Creative Excellence: How Decision Intelligence Amplifies Data, AI, and Creativity | Piyush Tiwari,CEO iDelta360 Asia Pacific | |
| 8:10pm - 9:00pm | Panel Discussion with Cannes Jury Members Moderated by Ed Pank (WARC) | Jury Members: Salim Mohamed, Head of Strategy (Creative & Media Practice), Dentsu Malaysia Emir Shafri, Chief Creative Officer, Publicis Groupe Malaysia TBC Su Ling Chan, General Manager - Strategy, MBCS Malaysia TBC | |
| 9:00pm - 10:00pm | Networking |
Note: Details of programme and speakers may change.
