Events

03/03/2025

IAA Malaysia’s Education Series 2025 Kicks Off with Trends and Insights on DOOH

IAA Malaysia launched its ‘Education Series 2025’ recently by sharing latest developments within the Digital Out-of-Home (DOOH) media landscape. Three accomplished speakers from the field of media, data science and marketing shared insights and real-life case examples to demonstrate the evolving role of DOOH in brand building and sales and marketing metrics attribution.
27/02/2025

Navigating the DOOH Landscape

25/01/2025

Evolution of OOH – from an ‘Add on’ medium to a key medium for brand building.

22/11/2024

IAA and LIONS Creative MBA now available

Learn how to generate Lion-winning ideas with real-world impact, evaluate your own work through the eyes of the world’s best creative minds – and make work that drives results.