Calling for Entries – The Great Wall Awards 2025

The 32nd China International Advertising Festival (CIAF), hosted by the China Advertising Association (CAA), will be held in Beijing, China from 23 October to 26 October 2025. The China Advertising Industry Grand Awards - Commercial Advertising Great Wall Awards (hereinafter referred to as the "Great Wall Awards"), one of the most important components of the festival, stands as a long-standing and profoundly-influential professional awards recognizing creative excellence in commercial advertising.

The Great Wall Awards, through 43 years of continuous iteration and evolution, have established an industry benchmark system that covers the full brand value chain. As of 2024, the Great Wall Awards receive over 10,000 entries annually on average, with a participation rate of 92% among top brands. The commercial conversion effectiveness of winning works has demonstrated a 37% year-on-year improvement, consistently reinforcing the industry-wide consensus that “the pinnacle of advertising excellence resides at the Great Wall Awards”.

Key Dates:

• Submission Deadline: 31 August 2025
  * All entries (and supporting materials) must be submitted online no later than 31 August 2025, Beijing time (UTC+8). Late submissions will not be accepted.
• Preliminary Judging: Early September 2025
• Final Judging: End of September 2025
• Results Announcement: Late October 2025

Eligibility Period:

• All entries submitted must have been published in media between 10 May 2024 and 30 August 2025.

How to Submit:

• All entries must be submitted online. Please visit http://en.ciaf.pqinfo.net/, nd follow the on-screen instructions to complete your submission(s).

For more key information entrants shall know before submitting entries, please refer to the Entry Kit. Welcome entry submissions from IAA Malaysia members or local creative professionals from Malaysia.