IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019

Join us!

Age of disruption. In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise). Their survival have been the subject of discussion in everything from AdWeek to the Financial Times and the teh tarik stall. Today, big brands are falling like dandruff off hair. Digital world? Social Media? What else? Where does the blame lie for this disruption to convention? As how GE14 has shown, do legacy brands have a shelf life?

To RSVP, do email mailto:enquiry.iaamy@gmail.com. Participation fees are RM 50 net for IAA members and RM 75 net for non-members inclusive of cocktail food and beverage; while it last.