IAA Editor

05/08/2019

IAA Debate Series : Brick & Mortar. A Sunset Business Model on 25 July 2019

Join us! Across the world, online shopping is increasing by the day, and, in many markets, eclipsing business in [...]
02/08/2018

IAA celebrates 80th Anniversary with new direction

The International Advertising Association celebrated its 80th Anniversary recently, with a three-day event in New York, encompassing Board Meeting, Strategy Meeting, Gala Nite...
16/10/2017

“Does Creativity Pay? ” stimulates strong opinions

KUALA LUMPUR, 16 October 2017 - What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?
17/05/2017

IAA Debate Series : Who owns the brand? Marketer or consumer? on 17 May 2017

Join us! In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes […]