IAA Editor
04/05/2021
IAA Malaysia is pleased to invite you to attend the Why Brands Matter Masterclass. In this masterclass, we will discuss [...]
04/02/2021
We invite you to an exclusive IAA Master Class "The Outlook of Advertising and Marketing in 2021" on 4th February, where Winterberry Group Senior Managing Partner Bruce Biegel, will share his insights on [...]
02/02/2021
Brands play a critical role in fuelling economic recovery in the current slowdown compounded by the Covid-19 pandemic, according to International Advertising Association (IAA) Malaysia chairman [...]
21/12/2020
KUALA LUMPUR: A crisis triggers brand owners to reorient their marketing efforts, and usually, advertising and promotion (A&P) budgets are the first to be slashed. However, […]