IAA Malaysia’s Compassion campaigns picks up award
IAA Future Leaders Series
15/11/2021
The Currency of Trust A new mandate for business and business events
25/12/2021Title: COMPASSION
Type: Published
Category: Press
Entrant: INTERNATIONAL ADVERTISING ASSOCIATION (IAA) MALAYSIA iaa.org.my
Award: Recognition Award
The idea of “Compassion” was first sparked by IAA Malaysia back in June this year, and it is a tribute to the campaign’s significance in these times that media houses, including out-of-home players and the Star Media Group, put much weight in amplifying the campaign to the hilt.
John D. Chacko, President of IAA Malaysia and global vice-president of education said: “Earlier this year, IAA Malaysia developed its ‘Compassion’ campaign with the sign-off ‘a call to all to make compassion a way of work’.
“It had a footprint across online, print and out-of-home, generously supported by several like-minded media owners, as they immediately recognised the importance of the campaign that singularly empathises with challenges many face in current times.”
About the 2021 Beijing International Public Service Advertisement Conference
12 December 2021 - The 2021 Beijing International Public Service Advertisement Conference announced the winners of the Creativity Competition at the Public Service Gala broadcast by Beijing Radio & Television Station (BRTV).
The Competition opened for entries in September 2021, received 5166 entries from nearly 10 countries and regions including China, Belarus, Nigeria, Malaysia, Cyprus, Chile and Azerbaijan, etc. A total of 507 entries were shortlisted and 107 awards were honored after preliminary judging, review, final judging and verification. The Competition 2021 received more entries compared to the previous year, a reflection of the growing influence of the Competition.
The Competition opened for entries from overseas markets in 2020, and received entries from nearly 10 countries and regions this year. With an obvious increase in total number of entries submitted aboard, the Competition is building up its reputation in the global mar-com industry.
