Regulatory Challenges Facing Brands & Consumers

Brand, consumer issues addressed
Brand, consumer issues addressed
August 19, 2019
IAA Forum Series : Work-Life Balance on 28 November 2019
November 14, 2019

Focus Malaysia : 22 August 2019

“This will enhance and strengthen government relations with industries, while building greater trust amongst all parties,” he said, adding that he welcomes the government’s support to engage in a constructive dialogue with thought leaders, industry players and marketers alike, at the forum and beyond.

Among the international presenters and panellists were Seth Hays, Chief Representative, Asia-Pacific International Trademark Association; Samir Dixit, Managing Director, Brand Finance Asia Pacific; and Mike Ridgway, Director, Consumer Packaging Manufacturers Alliance.

Chacko underlined the fact that brands have a responsibility to all constituents, including the consumers.

“Brand owners must exercise responsibility in their business philosophy by delivering practices that meet 360-degree expectations, and not wait or depend on a black and white from regulators,” he said.


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