Money Compass: 18 August 2019
PETALING JAYA – In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum recently.
Themed ‘Regulatory Challenges Facing Brands and Consumers’, the forum featured a distinguished panel of subject matter experts from global, regional and national levels, across various related sectors. These include regulators, industry practitioners and legal eagles.
In his welcome address, IAA Malaysia President, John D. Chacko opened up a discussion to ponder on ways to create market-friendly policies, which both respect and empower consumers, brand owners, manufacturers, marketers and governments alike.