IAA Debate Series : Big brands are doomed to oblivion. Lessons from GE14 on 28 August 2019

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Age of disruption. In over a hundred years, big brands have survived wars, recessions and public relations disasters (self-inflicted or otherwise). Their survival have been the subject of discussion in everything from AdWeek to the Financial Times and the teh tarik stall. Today, big brands are falling like dandruff off hair. Digital world? Social Media? What else? Where does the blame lie for this disruption to convention? As how GE14 has shown, do legacy brands have a shelf life?

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