IAA Debate Series : Creativity Doesn’t Pay. The Great IP Debate on 5 October 2017

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What is an idea worth? Are creators being justly rewarded in order for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators? The again, creativity cannot thrive without the financial power of those who back those ideas.

Has the time arrived for idea generators to profit from those same ideas that are successful? How will idea generators compensate clients on ideas that defy the promised success?

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