Who owns the brand? Marketer or consumer?

IAA Ignite fires up and hotly debates burning question
May 24, 2017

IAA DEBATE SERIES: 17 May 2017

In the digital era, the lines are blurred on where lies the ownership of the brand, who’s the custodian and who and what shapes and influences the story behind the brand. As the recent United Airlines kerfuffle proves, a local happening can trigger a global consequences for a brand, financially and beyond. Come experience industry rock stars in a showdown over the brand ownership argument.


To RSVP, do email mailto:enquiry.iaamy@gmail.com. Participation fees are RM 50 net inclusive of food and beverage; while it last.

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