International Advertising Association | Malaysia Chapter

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Participate in the 44th IAA World Congress 2019

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The 44th IAA World Congress will be held in the city of Kochi, India between 20th and 22nd February 2019. Three days of intellectual stimulation from a galaxy of speakers that rarely grace a single platform. You will have everyone from a spiritual guru, to global industry leaders to cutting edge technology experts and even a robot trying to answer that simple yet profound question posed by our theme “Brand Dharma, What’s coming next?”

Dharma is a Sanskrit word with a wide import of meaning.​ ​It could be described as Righteousness, Duty, Responsibility, Virtue, Goodness and so on. In today’s dynamic world the tag “Brand” is no longer restricted to denote a product or a service.​ ​Some of the biggest brands are people today.​ ​At the same time, a younger and more demanding audience is looking for far more than mere product attributes.

They are increasingly inquiring whether a manufacturer is an equal opportunities employer.​ ​Whether raw materials are sourced locally.​ ​Whether finished goods are manufactured in decent environs.​ ​Whether production is endangering our atmosphere and water.​ ​Whether our celebrities are walking the talk.

So every Brand has to live by a Dharma. And we are delving into what’s coming next in that all-important space.

Do contact John Chacko 019-9110248 or Ng Li Lian 012-2121526; or email to : enquiry.iaamy@gmail.com for more info or to register.

More info can be found below :

https://drive.google.com/open?id=1GZhhsFobNBzreasiizb3OChtlfQYmQzH – Brochure

https://drive.google.com/open?id=1GZhhsFobNBzreasiizb3OChtlfQYmQzH – Video

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